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Your guide to footy in Launceston

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Launnie loves footy

Whether you're in town for the night, the long weekend, or forever, we have you covered.

Here are the must-have details, footy fans! Scroll on for everything you need to know ahead of game days in Launnie, including:

  • Exclusive offers for footy fans from local businesses
  • Handy tips to get the most out of game days
  • Places to explore before and after the game

Read on to make the most of your time in Launceston before and after enjoying AFL and VFL games at UTAS Stadium.

Score big with these offers on the Footy Fan Trail

Launceston local businesses love to roll out the red carpet for footy fans coming into town for AFL and VFL matches at UTAS Stadium. Travel the Launceston Footy Fan Trail to check out the special offers listed below and catch game day deals.* T&C's apply. Offers subject to change.

Food and drink specials

Alchemy Bar & Restaurant | 90 George St | Show your match ticket, get 10% off your food order PLUS enjoy game day specials including $12 pints of Hobart Brewing Co. Pale Ale and Stella

Bluestone Bar & Kitchen | 12-14 St John St | Happy Hour specials on game days (next Happy Hour, 5pm-6pm 13 June)

Charlie's Dessert House | 74 Charles St | Show your match ticket, get 10% off

Du Cane Brewing | 60 - 64 Elizabeth St | Footy Feed Happy Hour! During select times on footy game days, show your match ticket and get a FREE schooner of beer with purchase of a pizza (next Happy Hour, 4pm-5pm 13 June)

Hog's Breath Cafe | 14 Willis St | Enjoy tackle worthy treats! Show your match ticket, score a cheap feed and great drinks, including FREE kids meals for under 12s with any adult meal over $25 - Hog's Breath Lager and Supercrisp for $7.5 schooner, $10 pint, $30 tanks 2L - $12 Shareables - $15 Loaded Fries

M&B Cafe & Smoothie Bar | 59 George St | Show your match ticket, get a free small coffee with breakfast

Samuel Pepy's | 106 George St | Game Day Muffins - Samuel Pepys are giving their famous muffins a game-day makeover – every muffin sold will be topped with a red or yellow “Sherrin football” cake stick. Whether you’re heading to the game or just in it for the snacks, swing by and grab one – they’re almost too cute to eat (almost)

Schnitty Bar | Shop/14 Yorktown Square | Enjoy the special Aussie Flame Layer (AFL) Buttermilk chicken burger, sriracha, jalapeños, American cheese and cos lettuce, includes chips and chilli mayo on side

Retail discounts

Adoreu Baby | 112 Cimitiere St | 20% off wet weather gear and baby and kids ear muffs in-store and online using code Footy26

Balls n Bumpers | 171 Charles St | Mention "Launnie Footy Fans Offer" and get 10% discount off your purchase OR show your Club Member card for member discounts

James Boag Brewery | 39 William St | Brewery tours for $25 with discount code Footy26, PLUS show your ticket, get 20% discount on merchandise purchased at the Boag's Brewhouse

Launceston Sport & Surf | 40 St John St | Show your match ticket, get 10% off

Sports Power | 63 St John St | Show your match ticket, get 20% off

Venue | 5 Kingsway | Show your match ticket, get 10% off full-priced stock

Experience offers

James Boag Brewery | 39 William St | Brewery tours for $25 with discount code Footy26, PLUS show your ticket, get 20% discount on merchandise purchased at the Boag's Brewhouse

Mojjatchi | 104 Charles St | 20% off all services for those who show their football tickets over the week upcoming and weekend of the games

Tamar River Cruises | Home Point Parade | Show your match ticket, get 10% off your tour booking

Explore the Footy Fan Trail map below

New to town? We've mapped out all of the businesses in Launceston's CBD offering discounts to footy fans.

AFL in Launnie Webpage Banner

Footy Fans guide to Launceston CBD

Coming to Launceston for the footy? We've made you a personalised guide to our city

Download your personalised guide to "Launnie" for info on:

  • Merch to keep you warm, dry, and repping your team
  • Restaurants and cafes to help you enjoy our City of Gastronomy
  • Proper pubs to celebrate or commiserate in
  • Kids activities before and after the footy
  • Launnie bucket list items that you can't miss while you're here

Get your guide at the link below.

2026 AFL Cups 38

Hawthorn celebrates 25 years in Launceston

25 seasons. 4 cups won since 2008. Hundreds of games, and thousands of fans. One quarter of Hawthorn's 100 years have been spent in northern Tasmania. 2026 marks 25 years of the Hawks in Launceston, a milestone that celebrates more than just football. Over the years, games have brought mainland visitors and locals together, creating a shared tradition, lifelong memories and a deep connection between club and community.

Don’t miss the action at UTAS Stadium this season as we celebrate this special chapter.

Whether you’re a local or a visitor, Launnie is ready to kick-off the 25-year celebrations with a splash of brown and gold. Come for the game and be part of the atmosphere, where connections are genuine, the cellar never runs dry, and the table is set in our City of Gastronomy; all that’s missing is you.

Image courtesy of Hawthorn Football Club.

Tasmania Devils 2026

Tasmania Devils making history

Launceston's footy fans have even more to celebrate this year with the debut of the Tasmania Devils. From 2026, the Tasmania Football Club will field teams in both the Smithy’s Victorian Football League (VFL) and the rebel Victorian Football League Women’s (VFLW). Both teams will take part in the competitions on a full-time basis from 2026, with fixtures to be staged across Tasmania, including UTAS Stadium here in Launceston.

In 2028 when the Devils make their AFL debut, they will play a share of their AFL games at UTAS Stadium, with the majority to be played at the new Hobart Stadium (and Bellerive Oval until that is built).

Image courtesy of Tasmania Devils.

Know before you go: getting around town and other handy tips

A lot of local legends will be enjoying the footy at UTAS Stadium this season, but we know Launceston will be welcoming a lot of visitors for every match. Here are a few tips for getting around:

  • UTAS stadium is part way through a redevelopment so navigating your way to seats may be different to what you’ve been used to. Give yourself time to familiarise yourself with changed pedestrian conditions.
  • Walk when possible Big crowds means extra demands on taxis, Ubers, and public transit. Walk when possible! And if you aren't used to Tassie weather, plan for any and all seasons within one day and pack layers that will keep you warm and dry.
  • Carpool with friends Ridesharing: it's not just for Uber! If you plan to drive, travel in with friends to reduce road congestion and save on fuel.
  • Park out, walk in City of Launceston recommends car parking at the Northern Inveresk Car Park on game days. This location has 850 car parks and is a short walk from UTAS Stadium.
  • Plan to eat in the city after the game. Make a booking in advance! Game days can be busy, especially when other major events are happening in the CBD.
  • Accessible parking The Southern Inveresk Car Park (outside QVMAG) is the closest accessible parking for DDA ticket holders. Note that on the upcoming 4 July match, Southern Inveresk Car Park will be closed, but the Northern Inveresk Car Park will remain open and have accessible parking.
  • Road closure outside UTAS Stadium On game days, south bound lanes on Invermay Road between Forster Street and Lindsay Street will be closed. North bound lanes on Invermay Road will remain fully open.
  • Finding the facilities Before or after the match, you might find yourself in town and in need of public amenities. Click here for a handy map of public toilets.

Need more info? Chat to our friends

If you need more information about attending games at UTAS, or what's going on outside the CBD, chat to our friends:

UTAS Stadium

For more information about the match venue, visit UTAS Stadium website.

Check out their info on restricted items, queuing, and accessibility.

City of Launceston

For information about City of Launceston facilities including parking, check out the City's official website.

Visit Northern Tasmania

If you're making a trip of it and exploring more of what our region has to offer, Visit Northern Tasmania is your best travel companion.

Launceston Visitor Information Centre

Need help with accommodation or booking tours or want to purchase some Launceston branded merch? Talk to the Launceston Visitor Information Centre.

1 Du Cane Along bar looking out to the park

Hungry for more?

Explore our directory of places to eat and drink in Launceston Central.