About us
About Launceston Central
Your guide to the city
Launceston Central is the promotional agency for the Launceston central business district.
We are an independent, not-for profit organisation engaged by the City of Launceston to lead marketing and promotion activities to ensure that central Launceston is the premier destination that target market audiences visit for entertainment, food and beverage, tours, accommodation and attractions, social connection, unique experiences, services, and shopping in Northern Tasmania.
We do this through strategic seasonal campaigns, tactical marketing activity, place activation, and the promotion of events in the CBD. We pilot and deliver commercial events where they are connected to core campaigns and necessary to trigger behavioural change in target markets. We also maintain an advocacy role to ensure central Launceston remains competitive and marketable at a local, regional, and national level.
Our Team
Taking care of business (every day)
Gab Dicarlantonio | Chief Executive Officer
Why I love my role at Launceston Central: I love my role at Launceston Central because I get to work with an incredible team who inspire me every day. Together, we have the privilege of helping to create a more vibrant Launceston CBD—one that encourages local spending, strengthens business prosperity, and fosters a strong sense of community pride
What motivates you at work: Collaboration – having great conversations with amazing people and organisations to make great things happen
Favourite ways to unwind: Researching our next travel adventure, growing our own veggies and cooking yummy food, game nights with friends, and sewing bunting for a bit of craft fun—these are my happy places!
Charlotte Wright | Advertising and Strategy Specialist
Why I love my role at Launceston Central: I love finding out about all the incredible people that make up the heart of our city. The business owners, event organisers, and community that put their heart and soul into everything they do. There's so much going on in Launceston and working for Launceston Central you get to hear about it all!
What motivates you at work: Supporting local business owners. I grew up stuffing direct mail sent out by our family business and know how non-stop demands are on business owners. Anything I can do to help give businesses the recognition they deserve feels great!
A surprising thing you’re good at: Catching chickens (the living sort, not bags from Coles!)
Megan Byrd | People, Promotions and Communications Specialist
Why I love my role at Launceston Central: I love knowing what's happening in the local community, and that's why I started following Launceston Central shortly after moving to Tassie. Now I'm on the team and I get the inside scoop even sooner! I get to promote all of the unique businesses and events in the city centre that make Launceston a wonderful place to live.
What motivates you at work: Being able to contribute to the conversations driving Launceston is a big motivator, and putting a spotlight on the successes and hard work of our local business community.
A surprising thing you’re good at: While it has been many years since I've been on the field, I was Most Valuable Player of my soccer team in high school (striker).
Jade Pirker | Reporting and Administrative Coordinator
Why I love my role at Launceston Central: The people! We have such a positive and supportive work environment, and while we work hard, we have a lot of fun at the same time. For me, my role offers the ideal balance of creative and analytical work tasks to keep both sides of my brain happy, and I enjoy being the behind-the-scenes support to this team of intelligent and insightful creatives.
What motivates you at work: Creating structure for the chaos! The work we do at Launceston Central is broad, varied, multifaceted, and often fast-paced. I create and maintain simple systems to help the team manage complex projects and workloads, and translate our successes into succinct and digestible reports for our stakeholders.
Favourite way to unwind: A strong cup of tea in one hand, a good book in the other, and add a decadent piece of cake to the mix for good measure!
Our Consultants
We get by with a little help from our friends
Our Board
We all need somebody to lean on
Taihlaura Denman-Francis Chair
Monica Plunkett Deputy Chair
Will Cassidy Treasurer
Amanda Reilly Secretary
Steven Burgess Board Member
Abbey Hollingsworth Board Member
Lisa Tedeschi Board Member
Launnie guides
For shopping, dining, events, and more, we're your guide to the city.
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Gastronomy: a love of Launceston's food
Gastronomy is typically defined as the study of the relationship between food and culture.
Urban picnics: the best outdoor dining in Launceston
Whether it's the long, hot days of summer, sun-dappled mornings of spring and autumn, or even during the crisp evenings of winter, outdoor dining is on offer year round in the heart of Launceston.
Outdoor dining combines two of our favourite things about Launnie: enjoying the best cuisine in our City of Gastronomy while taking in the unique views of our historic buildings and surrounding nature. Let's take a look at some prime locations for a sunny-side-up breakfast, leisurely afternoon lunch, dinner in the cool of the urban canopy, or evening drinks under the stars.
Art in the City
From street art to cafes to galleries, this is your guide for the best places in Launceston to appreciate art.
Buy local: the best places for souvenirs in Launceston
Whether you're visiting for a short or long stay, hosting friends and family for a visit, or just want to share your love for Launceston with a little something local, we have you covered.
Read on for our recommendations for where to purchase souvenirs in Launceston, with a focus on locally made items.
Best places to brunch in Launceston
Mornings in Launceston are for lingering in bed during the crisp hours of young daylight.
Nearing noon, your slow rise will best eventuate in a warm, full mug and a meal to satisfy the intensifying grumbling of your belly. Enter: the brunch.
To find out more about where to brunch in Launceston, read on.
