Buy local: the best places for souvenirs in Launceston
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Have you found yourself in Launceston for a short visit, vacay, or big annual event like Festivale? Or are you a local hosting friends and family who want to take home a little something to remember their time in our town? Before heading home, we know a few places where you can find the perfect parting gift.
Read on to see our recommendations for where to purchase souvenirs and keepsakes in Launceston, with a focus on locally made items.
Red Parka
Red Parka is the creative business of Tasmanian artists Jennifer Cossins and Tracy Colhoun. It began in 2008 with a stall at a local market, followed by the opening of a Hobart storefront. In 2025, Red Parka expanded to the north of Tassie with the opening of a pop-up store here in Launceston. With a wide range of products that celebrate the unique flora and fauna of Australia, there are plenty of gifts that will delight visitors looking for a memorable Tassie item. The socks are a big hit, and we also love their wide range of children's books, stationary, and tea towels.
Red Parka is one of our go-to recommendations for where to purchase ethical, sustainable products that celebrate the unique nature of Tasmania. An added benefit of purchasing your souvenirs from Red Parka? They donate 50% of their profits to support causes that make the world a kinder place for people, animals and nature. If you missed your chance to shop at Red Parka during your visit, take a look at their online store.
📍 62 Charles St
Visitor Information Centre
The Visitor Information Centre might come to mind when you want to utilise their free planning and booking services, but the VIC is more than just a resource for finalising your sightseeing itinerary. They also carry a selection of Tassie-themed gift items, including postcards, locally made goods like soaps and teas, and more. What makes the VIC a must-stop destination for souvenirs in Launnie is their exclusive Launceston branded items, including stylish tote bags, notebooks, pens, keychains, hats, and more.
If you don't find the souvenirs you seek, you are sure to leave filled with plenty of handy information, and maybe a few of their free travel maps and brochures for must-see destinations.
📍 18-28 St John St
Pearts Variety Store
Pearts Variety isn’t just a retail outlet, it’s part of the fabric of Launceston. The current owners have been at the helm for the last 20 years, but Pearts first opened its doors in the CBD in 1961. It has evolved over the years to carry a wide range of products, including art and craft supplies. But it's their impressively large selection of Tassie and Australian themed souvenir items that makes them a go-to stop for visitors, particularly if you plan to purchase for lots of friends and family.
While they may not focus exclusively on Tasmanian-made items, they carry such a wide range of items that it is easy to find something for visitors of every age. Some of the more popular items include t-shirts, tea towels, keychains, magnets, and more.
📍 181 Charles St
QVMAG Gift Shop
When visitors want to buy uniquely Tasmanian items, we always recommend they visit the Queen Victoria Museum and Art Gallery gift shops. Located in two different areas of the city, one focusing on art and the other on science, each has their own gift shop with different and overlapping stock. Each carries a wide range of books, jewellery, toys, gemstones, games, postcards, and more. Many of the items available for purchase are made here in Tasmania, including the artisan crafted jewellery and pottery items. If you or your loved one wants to take home an enriching keepsake, grab a book from their gift shop. QVMAG has been publishing scientific records, occasional papers, exhibition catalogues and books since 1905.
No matter what you purchase here, every sale helps support the QVMAG. If you've already made a visit to the museums or left town before you had a chance to peruse the gift shop, you can also make purchases directly from their online store.
Art Gallery at Royal Park:
📍 2 Wellington St
Museum at Inveresk:
📍 2 Invermay Rd
Design Tasmania
Design Tasmania is a not-for-profit design centre dedicated since 1976 to furthering design in Tasmania through exhibitions, collection and their store. The store presents a curated retail collection featuring the best of Australian design, with a core focus on Tasmanian designers and makers.
Their tasteful homewares and jewellery make perfect keepsake items that you'll cherish long after your trip to Launceston ends. If you've already made Tassie your forever home and are shopping for items larger than a suitcase, Design Tasmania also carries a curated selection of furniture that will add a touch of sophistication to your home. Visit them in person during their open hours, or shop their online store anytime.
📍 Corner of Brisbane and, Tamar St
The Spotted Quoll
The Spotted Quoll is truly a must-visit destination for anyone looking for a one-of-a-kind shopping experience with a focus on sustainability. Whether you're searching for artisanal jewellery, handcrafted homewares, or quirky gifts, they have something for everyone. Their most exclusive offering is their collection of unique clothing items – most of which have been designed and manufactured in their Launceston based factory.
While 'souvenir' might bring to mind something small and ornamental, wearing a sustainable piece of slow fashion might be the most memorable purchase you make in Launnie. They also support a range of local makers and the State’s environment; each purchase you make in turn supports these excellent causes. If you fall in love with The Spotted Quoll during your visit to Launceston, they ship items worldwide from their online store.
📍 Shop 1-3/26 Quadrant Mall
More to explore
Looking for something specific? See our full directory of local shops and boutiques to find exactly what you need here in Launceston.