We see it everywhere - "support small business!"
But what does that actually mean? How can we support small, local businesses further than just spending our money there? Thankfully, there are some very easy ways to help the businesses you love thrive.
It can be all too easy to forget this one, but leaving a Google review can make a world of difference to small businesses, new and established alike! Whether it's the first time you've visited or the thousandth, it's never too late to drop a review for them. Sharing positive and constructive feedback can help shops, cafes and restaurants improve their customer experience, and celebrate some well-deserved wins.
When writing a review, consider:
Some businesses may even specifically request reviews on different websites, like the Australian Good Food Guide or even on social media - if you can, please consider doing so. You can even copy your Google review and recycle it.
It has long been said that cash is king, and that's still true today. Shopping with cash instead of using your card can mitigate fees to the business for use of point of sale systems. Shopping with cash also allows you to leave tips if you wish to, keep coins handy for parking, and can even help with budgeting!
Keeping cash handy also lets you take advantage of roadside fruit and veg stalls and other similar small scale sales, be better prepared for emergencies, and perhaps best of all - internet and power outages don't affect your ability to pay.
📍 For a map of ATMs in Launceston, click here
It might not seem like a big help, but following and interacting with your favourite small businesses on social media can boost them into other people's feeds and give them access to a whole new audience. Sharing, commenting and even just liking/reacting to their posts can make a world of difference - if you tag your friends too, then even better! This helping hand has the added bonus of keeping you up to date on their specials, sales and services as well.
We all secretly love an aesthetic food pic on Instagram or a mirror selfie of your new favourite outfit, too - tag the business when you post them, they'll love seeing their work appreciated.
Posting to local online community groups is another great way to lend a hand on social media. Let everyone know what a great experience you had and invite them to share their stories in the comments as well!
If you've got a small business or two that you frequent and you have the time, pause and have a chat with whoever is behind the counter or on the floor. A little conversation and getting to know one another can do a world of wonders for staff, management and owners as well as yourself - connecting with the people in your local business community helps us all remember that we're just people doing our best, and we're in it together.
In an age where we're constantly bombarded with news and advertising and content, taking the time to speak to real people in person is so important. It can be all too easy to forget that the face behind the counter also has a life, family, hopes and dreams all of their own. While shopping online may be convenient, it can never provide the same experience as going to your local store and having a friendly face remember your name. Embrace the small town feeling that Launceston is so lucky to have - who knows, you may even make some new friends!
At the end of the day, word of mouth is still the best way to support small businesses. Your opinions are trusted and valued by the people you care about, so if you want to share a business you love with them, do it! Go and visit together if you're able, and if they also love it, encourage them to also do the things we just talked about here - leave a review, follow on socials, all the good stuff. Together, we can make a real difference in our local economy.