My Itinerary

Update from the EO

Screenshot 2024 06 04 085516

June update

Launceston Central... Your Guide to the City.

  • Come and get cosy in The Lounge this winter
  • Changes to the city's landscape
  • How The Lounge will support our community

Hello to all of our wonderful businesses,

We are excited to share with you the changes happening in our city this winter to bring people together, support local businesses, and breathe new life into our urban spaces.

Supporting the city in the winter months ahead

We recognise the difficulties businesses are facing, many of you are reporting through to us that the cost of living and cost of doing business crisis is hitting your bottom line. It is for this reason that we have been working our socks off to do something different and exciting this winter to encourage visitation. Welcome to The Lounge! Designed to increase visitation and dwell time to the city, to encourage people to leave their offices at lunch time and buy lunch from a local business and come and visit the lounge, we are giving people a reason to be in the city and contribute towards more vibrancy, activity and people.

In addition to this, we have our usual winter campaign blog and content and are spending time working with City of Launceston, local elected members and the police to address some of the antisocial behaviour. If you have any visitors to your store that do not appear to be there for the shopping then please do suggest they come and check our space out, more details below. We have lot of community groups and artist and musicians visiting, which again is all extra foot fall in the city, so please share our posts and help spread the news. We got coverage on radio, TV, the Examiner and all over social media for the launch yesterday and the reaction from the public has been overwhelmingly positive.

Introducing The Lounge: a new activation in the CBD

We have transformed an unoccupied shop in the CBD into The Lounge – a vibrant community hub open for eight weeks this winter. This initiative is more than just a physical space; it's a sanctuary for real-life connections and a true sense of belonging, especially crucial in today's post-COVID digital age where loneliness is a growing concern. . Our goal is to offer a welcoming space that strengthens our community and provides a respite from the winter blues.

The Lounge will serve as Launnie's communal living room. We invite everyone to treat it as a cherished friend's home: a place to relax, unwind, escape the winter chill, and engage with others. Whether you're stopping by during a lunch break, taking a detour while shopping, seeking a break from home, or simply passing by to enjoy the ambiance, all are welcome.

Highlights of The Lounge include:

  • Live music: Featuring local artists and open jam sessions where visitors can join in using provided instruments or their own.
  • Art displays: Showcasing local talent.
  • Quiet times: Enjoy vinyl records in a cosy setting.
  • Comfortable seating: Couches, bean bags, rugs, and a heater for warmth.
  • Activities: Board games, jigsaw puzzles, and a kids' corner.
  • Snacks: Free fruit available; feel free to bring food and drink from nearby eateries.

The vision for the project has come to life thanks to a host of local sponsors, with donations to the space’s décor and the generosity of local talent a testament to the spirit of Launceston’s community, something The Lounge aims to inspire and celebrate this winter. A huge thank you to The Examiner, Barratts Music, Think Big, Town Trader, Winflo Curtains, Fergie's Betta, Ivory & Deene, Brisbane Street News & Lotto, Capri, Plant Envy, Young's Vegie Shed, Avenue Records & MA Sound.

Changes in the city

Gamesworld Plus has successfully relocated to the Old Brisbane Arcade after a swift turnaround time. This beloved local business has found a new home, and we encourage everyone to visit and support them in their new space. Your patronage is vital in helping our local businesses thrive during these challenging times.

Additionally, The Loft has recently changed ownership after a brief time on the market. This transition marks another change in our evolving cityscape. I encourage you to pop in to the store on St John Street and say hello!

Plus you may have noticed Sketchers has opened their new store in the Brisbane Street Mall. It's great to see the empty shop quickly filled, bringing more life to our mall.

Look out for upcoming info on our Find Hawka and friends AFL hunt and Soupalicious in August.

Thank you for your ongoing support and commitment to our city's vibrancy. We look forward to seeing you at The Lounge and around town, supporting our local businesses and enjoying all that our community has to offer.

Amanda McEvoy

Executive Officer

Launceston Central


Clear your calendar

We've got the run down on what's on in the city this season